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Did you know? Quick Facts About Online Advertising in Canada

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  • Consumers interested in online video are increasingly turning to network television websites to get their fix. According to a new report from Nielsen Online, television network websites saw an average increase in traffic of 155% during the month of September 2008. - Source BizReport, November 7, 2008

  • 80.4% of online Canadians visit News/Information websites monthly - Source: comScore Media Metrix Canada, All Locations, June ‘08


ripe - Reliable Internet Planning & Execution

Take advantage of Canada's online marketplace

We specifically work with U.S. advertisers and agencies who want to place media buys on premier Canadian websites. In addition to the online portals of Canadian television properties, such as Globaltv.com, TheScore.com, HGTV.ca and FoodTV.ca, we represent over 100 Canadian radio websites through Astral Media and dozens of newspaper sites through Canwest. Our broad range of Canadian websites allows you to pick and choose the publishers who target your audience most effectively. You can supplement your Canadian TV advertising purchase with online advertising on the same television sites — or span multiple websites with one ad buy. We'll work with you to develop a strategic online plan that best serves your advertiser's end goals.

Why advertise online in Canada?

New to Canada's online marketplace? Canada is one of the most Internet-savvy countries in the world, leading the pack in online video viewing, percentage of population online and page views consumed! Take some time to find out more about why you should advertise online in Canada.

Not sure which Canadian websites to choose?

While similar to the U.S., the Canadian online audience is unique in many ways. We know the Canadian online marketplace and can suggest websites based on your demographic, geographic or content-specific needs. if you need information beyond standard traffic and demographic statistics, we'll take the time to educate you on the similarities and differences of Canada and the U.S., the nature of the Canadian online audience and how to interpret the numbers and results you see from your Canadian campaigns.

Go beyond skyscrapers and leaderboards

We specialize in creative online solutions. We won't just throw numbers of impressions and CPMs at you. We take pride in our flexibility and ability to develop strategic, customized online advertising campaigns that will truly engage your target audience. If you have a unique idea that you'd like to try out, we'll work with you to design and implement it. If you're looking for standard display advertising, we can do that too!
In addition to standard display ads, we can help create:
  • Integrated widgets featuring your brand
  • Local and national contests, surveys and special promotions
  • Homepage custom wraps and takeovers
  • Mobile display and pre-roll video
  • Unique advertiser-specific promotions
Contact Mariellen Brown at 212-967-1999 or mariellen@ripe-online.com for more information.