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Canada 101

Canadian Television Sales is your connection to advertising in Canada. The Canadian marketplace can seem filled with an endless amount of advertising opportunities. CTS is here to answer your questions, provide solutions, and help you navigate through Canadian media.

More information about advertising in Canada:

• Canadian Overview
• Statistics
• Market by Market
• English specialty (cable) info and rankings
• French specialty (cable) info and rankings
• Creative approval
• Station List (PDF)
• Canadian Cable Subscriptions (PDF)

The Latest Info from the Television Bureau of Canada:

Local TV Revs Soar 20%
MediaDailyNews | June 10, 2010
Television advertising had a strong first quarter, with network revenues up 11% and local stations grabbing big 20% gains over the year ago -- totaling around $18.9 billion.
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Agency Clients Focused on TV
STRATA | May 20, 2010
TV is tops for advertisers, for now. That’s the conclusion of a new STRATA quarterly survey of advertising firms, which shows that while more dollars are moving to digital advertising, corporations continue to spend the majority of their ad budgets on television. STRATA is the leading provider of media buying/selling software and conducted the quarterly survey.
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Magna: TV Ad Spending On The Upswing For Foreseeable Future
MediaDailyNews | June 9, 2010
TV ad spending will rise 6.4% to $150.7 billion worldwide in 2010, according to an updated forecast from Interpublic's Magna Global unit. Over the next five years, Magna projects the worldwide TV advertising marketplace will expand at an average annual rate of 5.4%, proving there is still some life in one of Madison Avenue's oldest, most established, and biggest mediums.
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